Aljean Harmetz argued that the auteur theory collapses against the reality of the studio system. Chris Allen studied the representation Muslims in the media. ', emotive language through repetition of 'missing out', vernacular language (use of everyday language) through 'straight from the horses's mouth', narrative authenticity through 'and my last proper chat about it was 2012', confessional narrative through 'it scared me to do it', content constantly updated shown through date '11th October 2016', Postmodernism (Baudrillard)- online is the ultimate simulacra, online vlogs have the drive for authenticity but can never be fully authentic as it is chosen what goes into them by gatekeeper, internet is hyperreal offering the best versions of everything, Gauntlett's identity theory- idea of sharing media as stories is evident through her blog, by sharing personal stories online she is imposing meanings on the things her audience experiences in their own day to day lives, audience uses the narrative they see on her vlogs to frame their own experiences, Hall's representation theory- key part is self-representation which Zoella does through being her own gatekeeper, fulfils female stereotype through makeup, fashion, pastel colours, comes across similarly to women's magazines, use of makeup arguably teaches young girls that they must wear it, Gilroy's postcolonial theory- all white people, unlike traditional media outlets she cannot cast other ethnicities, some may construct who they should surround themselves with from her videos, she is another white powerful figure in the media reinforcing colonial power, Butler's gender performativity theory- reinforces gender norms repeating them and reinforcing them in society, Context- over 16.8 million followers, creates user generated content, has a multi-channel network, earns money through monetisation through pay per click (PPC) or cost per impression (CPI/CPM), Hesmondhalgh's theory- horizontal integration through MCN, vertical integration through manager Dom at Gleam, Livingstone and Lunt's theory- Zoe tends to follow guidelines, CAP (Committee of Advertising Practicing) regulates Youtube, Target audience- 13-24 year olds, BC1C2 (youthful and energetic), Interaction through comments, polls, social media, Jenkin's fandom theory- fans imitate Zoella creating a subculture, create content inspired by her, fan fiction (textual poaching), Shirky's 'end of audience theory'- fan art and fan fiction, 'Scamella' scandal, The Sun article calling Zoe scandalous for posting a relatively innocent photo leading to, Conventions of online magazine- high image to text ratio, lede intro (includes who, what and where for the article), white space, teaser headlines, list article/articles in bullet points, emotive language, foreground adverting, wraparound advertising, sponsored content, Levi-Strauss theory of structuralism- focus on the LGBTQ+ community presents the idea of conflict, the community being the 'good' whilst those against it being the 'bad', forming the opposition, Front cover- 'The Masculinity Issue'- dark background and pink title, bold title, central image breaks conventions through the use of a man wearing makeup and having painted nails, use of a celebrity- Jake Shears lead singer of Scissor Sisters, Zanzibar article- shows community around the world and the news, reflects how the magazine not only writes 'fun' articles but also hard hitting news, 'suspicion of being gay' presents how being gay is still seen as a 'bad' thing in other places in the world and can lead to imprisonment or death, the word 'catch' is also used dehumanising the men and reflecting the inhumane treatment, 'encouraged citizens to report people suspected of being gay' turns people against the community again reflect Levi-Strauss' theory, 'these men must be released immediately' is emotive language reflecting how the readers of the article are likely to feel for those going through this, Represents a whole different group of people that the mainstream usually avoid, arguably the way the community is constructed presents a stereotype of how you must look and act, this is reinforced by the lack of presentation in the mainstream media, Gauntlett's identity theory- 'Attitude' does not show straight forward ideas about identity, agrees that the media is now more diverse allowing readers to pick and choose their identity, Butler's gender performativity theory- breaks conventions of gender norms reflecting how gender is a social construct, Gilroy's post-colonial theory- presents people of colour and their struggles, their sexuality is presented as their minority rather than their ethnicity, reduces colonial power through the construction of a different 'other', Sold worldwide as a physical magazine- the bullet pointed articles and teasers acts as snippets for the magazine, using the website as a marketing strategy for the product, Stars that have been included- Boy George, Madonna, Lady Gaga, Tom Daley, Prince William, Former conservative party leader David Cameron has also appeared on the cover, Magazine is often themed incorporating reader's other interests, male- factual writing style, high image to text ratio, 26-55- celebrity culture for this generation, reformer/aspirer- comments on social issues, aspirational feel, Interaction can occur through Facebook and Twitter, little interaction compared to Zoella, reflects how this is a company and not an individual, Gerbner's cultivation theory- repeated exposure of views normalises the LGBTQ+ community in the media, the use of celebrities reinforces this, pushing this community into the mainstream spotlight. > Another experienced in Assistant Corporate Secretary . Ofcom is serving an audience who may be seen as consumers and/or citizens, with consequences for regulation: consumers have wants, are individuals, seek private benefits from the media, use the language of choice, and require regulation to protect against detriment; citizens have needs, are social, seek public or social benefits from the media . Eduqas Media Attitude Magazine Stream Publishing . Create your own unique website with customizable templates. E.g. Lead all sales efforts for an award-winning weekly newspaper. \text { Loan Amount } Branston and Stafford also explain the framework of the uses and gratifications model of audience that supposes the individual consumer of media is the authority in the media/consumer relationship (274). The core Attitude reader is a gay male professional, typically in his 20s or 30s. The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. Attitude online website and it's audience, examined for Media Studies A-Level Typography - all lower case - equality in the title - No name more like a characteristic. Ling Corporation uses the equity method to account for its ownership of 35% of the common stock of Gorman Packing. The list should really be seen as a starting point for your own research and is not a be all and end all approach, but hopefully you will discover new ideas and arguments that you can bring into your exam writing. An extension of this is a fourth reading called the aberrant reading, where a completely unintentional meaning is taken away by audiences. Audiences become opinion followers rather than passive audiences. Toledo, Ohio Area. Television is over. New Equilibrium/ Re-Equilibrium/ Second Equilibrium: (satisfactory end) Back to normal, peace restored (but never the same)- a new normality! ', Axel Bruns Bruns defines the gatewatching practice as observing the many gates through which a steady stream of information passes from these sources, and of highlighting from this stream that information which is of most relevance to ones own personal interests or to the interests of ones wider community., Nicholas Carr states in The Glass Cage, The prevailing methods of computerized communication and coordination pretty much ensure that the role of people will go on shrinking. In its place comes a new paradigm of authority and knowledge formed under the pressure of new technologies and contemporary social forces. An attitude is a positive, negative, or mixed evaluation of an object expressed at some level of intensity. The meaning of a "text" is not inherent within the text itself, hence audiences must use their own cultural experiences to determine how a media text is read. A-Level Media - Woman's Realm - Representation - Simple Guide for Students & teachers. Genre Theory. . Nicholas Abercrombie - 'the boundaries between genres are shifting and becoming more permeable' we are getting more hybrids and sub-genres as texts cross between categories to maximise audience appeal. (Deviant Youth, 1995). Result oriented Professional with extensive years of global exposure in IT industry. Jonathan Culler (1978) generic conventions exist to establish a contract between creator and reader so as to make certain expectations operative, allowing compliance and deviation from the accepted modes of intelligibility. He also developed models of society out of Marxist theory. How could you apply Barthes and Semiotics to Attitude? Demographics - users are targeted using a range of complex criteria including age, attitude, lifestyle, gender, national identity, race and ethnicity, education, sexuality, income, employment . The Web is anactive medium. Initial discussion: how are gay men represented in S block alternative magazine project: SHITSHOW, Zoella, gender performance and gender performativity. Raymond Williams: The Media is always dominated by the rich and powerful in society (Marxist Perspective), Tim Berners Lee (creator of internet) Openness empowers People. An auteur can also use lighting, setting, staging, and editing to add to their vision. 'Practise without theory is empty; theory without practise is blind.' Around a 1/5. $$. According to Andrew Sarris in his Notes on the Auteur Theory, a director must accomplish technical competence in their technique, personal style in terms of how the movie looks and feels, and interior meaning. Hodge and Kress genres are typical forms of texts which links producers, consumers, topic, medium, manner and occasion. 1994. 71600 71609 71 ABC figures. A-Level Media - Attitude Online - Industry . Charles Leadbeater (from the book We Think) explores the ways in which mass collaboration is dramatically reshaping our approach to work, play, and communication. 'Fair dealing' of third party materials is used for criticism and review purposes however if there are omissions or . The consumer expectations of information from various media such as TV, radio, newspapers, magazines and the Internet are entirely different. Vertical integration - They buy up other companies involved in different stages of the process of production and circulation. Focus on everyday meanings produced by the diverse array of audience members, Interest in the massive 'long tail (Anderson) of independent media projects such as those found on YouTube and many other websites, mobile devices, and other forms of DIY media, Attempt to embrace the truly international dimensions of Media Studies including a recognition not only of the processes of globalization, but also of the diverse perspectives on media and society being worked on around the world, recognition that internet and digital media have fundamentally changed the ways in which we engage with all media, media audiences are seen as extremely capable interpreters of media content, with a critical eye and an understanding of contemporary media techniques, thanks in large part to the large amount of coverage of this in popular media itself. The idea that the largest companies or conglomerates now operate across a number of different cultural industries. Resolution: Whatever the problem was is sorted out and all is well again. People tend to be much more affected in their decision making process by face to face encounters with influential peers than by the mass media. Colours associated with newspapers- serious journalism, Navigation bar- subjects that the demographic would enjoy, house style- rectangular image with bold typography, sorted in date order- show they keep up to date with the 'news'. The term 'Folk Devil'is the name given to the object of the moral panic. He also suggests that people are organizing great things without the need for organisations. Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings - iconography) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them. Gledhill Genres can be seen as a kind of shorthand, increasing the efficiency of communication. (Queer Theory isnt just about homosexuality. Is it easier to approach 'controversial' topics in a less 'mainstrean' publication like Attitude? grouped by genre (colour line underneath article), Subscribe buttons- giving a number of different ways of consumption. The making of the new and the rearranging of the old (Bentley, 1997). File previews. Gauntlett - His name comes up a few times in terms of how technology influences our identity but also notably for identifying the following about the role of media studies and the impact the web is having on audiences and institutions: Fetishises 'experts - A world ruled by Media Gods, thus celebrates key texts produced by media moguls and conglomerates. . Jeff Howe Crowd Sourcing. A level media attitud poskod negeri sembilan Kasturi Height Bandar Baru Nilai State Name. English ; ; ; MEDIA COMPONENT TWO Section B - Magazines: Mainstream and Alternative Media. If you are not sure which exam board you are studying ask your teacher. Michael Foucault power and classes - He is one of the few writers on power who recognise that power is not just a negative, coercive or repressive thing that forces us to do things against our wishes, but can also be a necessary, productive and positive force in society. Key Media Studies Theorists. The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition). 2017 Burton Mayers Books. The Net is NOT inherently liberating; its liberating potential may shrink or grow depending on the circumstances. Colour Palette - Black and white - binary opposites - effect - minimalist - similar to a newspaper - serious journalism. Vogue Media Language Semiotics - Roland Barthes Main image - direct gaze/mode of address, but aloof (chin slightly raised, not smiling) - connotes star status, sense of mystery or mystique. Grossman - Examined the effect of video games on audiences. A-Level Media - Attitude - Representation. In her 1973 essay Visual Pleasure and Narrative Cinema she argued that classic Hollywood cinema puts the spectator in a masculine position, with the figure of the woman on screen as the object of desire. Morleys Research concluded that: Women tend to watch something whilst doing something else and they watch soaps etc. Exploring how Zoella utilises thumbnails to maximi What kind of magazines do Stream publish? Dffoo best support 2022 Change Log. Marshall McLuhan - Electronic age (The Global Village) Many of his ideas were developed way before the internet arrived; he was a visionary. Key quotes: Web 2.0 allows us to become producers as well as consumers of the Internet; Web 2.0 allows us to collaborate and participate with each other. through . New media (like flickr) give rise to many different versions. Meaning can only be discovered by exploring how audiences interpret texts. \hline a level media attitude industrybaby boy valentines outfit target; Menu; with respect to consumer decision making, the; streamlight microstream usb c; what shapes should a 4 year-old know; robert gordon potter's collection; Does this make it vertically or horizontally integrated? This is under review and effectively a BIG issue to watch. This approach theorizes that the audience members control media content through their demands to meet certain personal needs. https://georgialaymedia.blogspot.com/2019/04/how-each-text-applies-to-theorists.html, Television (Humans and The Returned)- revision summary, A carousel/slider= ways of presenting images in a slideshow format, Footer= information at the bottom of the page, usually includes contact details, Search box= enables users to look for particular topics or articles, Banner ads= adverts embedded in the webpage, Multimodality= combination of different semiotic modes, for example, language and music, Hyperlink= a word, phrase or image in an electronic document or webpage that the user can click on to navigate to a different part, Hypermodality= a term used to describe the way in which the link ages in online media products such as webpages 'go beyond the default conventions of traditional multi modal genres', Above the fold= immediately visible without scrolling (opposite of below the fold), Personal vlog= thoughts and experiences shared, Fashion and beauty vlogs= tutorials, hauls, reviews, Entertainment vlogs= e.g. Deborah Knight notes that 'satisfaction is guaranteed with genre; the deferral of the inevitable provides the additional pleasure of prolonged anticipation' (1994). A preference for conventional research methods where most people are treated as non-expert audience 'receivers', or, if they are part of the formal media industries, as expert 'producers'. Orpheus: The loss of something personal, the gift that is taken away, the tragedy of loss or the journey which follows the loss, e.g. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology., men at once become fascinated by any extension of themselves in any material other than themselves (McLuhan, The Gadget Lover: Narcissus as Narcosis 1964). Marshall - Examined the changing relationship between games and movies (2004), McShane - Highlighted 5 points/methods that journalists follow. Launched in March 1994, Attitude is the best-selling gay magazine in the UK and Europe and the world's biggest LGBTQ media brand. Attitude readers are highly loyal to brands that advertise and speak to them through gay press. 2021-08-03 Published Date . In addition, the . The idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries. 10.84K 266 0 21. Attitude Online Component 2 Media Language Representation Industry Audience Barthes/Levi-Strauss/ Pomo Hall/Gauntlett/Gilroy through the use of stars, genres, and serials). The Audit Bureau of Circulations is responsible for measuring the reach of different media across a range of platforms. Posted by w00022812 February 28, 2022 February 28, 2022 Posted in Uncategorized. When Peter trained the Miles to get better, Spider-, they . Barbara Fredrickson objectification; she explored the consequences of being female in a culture that sexually objectifies the female body. \text { Percent of } \\ It's content is atypical but the layout and everything else is generic. The main practice of RKK is chanting. Action codes are seen to appeal particularly to men and are more prominent in some genres than others. \end{array} He famously stated that ..The medium is the message. Marxist - The idea that Media and mass communication supports the ruling class/governments by reinforcing their ideology. TheProairetic Codealso buildstension as it sets the reader guessing what will happen next. MEDIA COMPONENT TWO Section C - Media in the Online Age. - They are seen as a 'gay magazine', this could be due to their stories being dissimilar to those of tabloids such as the sun and other mainstream media which are mainly heterosexual. We need a junior or senior-level . Channels or vlogs with a large number of subscribers, such as Zoella's, can be economically lucrative due to the amount of web traffic generated. Means more economic success as they use their own printing process therefore reducing the cost - Vertical Integration (IPC) Own Printing company brought out all the competition - Horizontal Integration. We enjoy imagining ourselves living the characters lives. Levi Strauss - believed that the way we understand certain words depends not so much on any meaning they themselves directly contain, but by our understanding of the difference between the word and its 'opposite' or, as he called it 'binary opposite'. Internationalisation - By buying and partnering other companies abroad, corporations can sell massive amounts of extra copies of a product they have already paid to produce (though they will have to pay new marketing costs, of course). Katie Wales - 'genre is an intertextual concept. This means we make sense of a text through our experiences of other texts and repeated tropes. I am a big supporter in slow fashion brands and hope to take sustainability to the next level with Kuho . Men put full focus onto watching a film, sports and news. teresa marina tabucchi; antonia reininghaus daughter; mountain view ar tornado 1996; safari photography settings; catfish bite force; professional executor services Starting in the 1960s film critics began to criticise the auteur theorys focus on the authorial role of the director. The Terminator. Website Terminology Banner - a long, horizontal, online advert usually found running across the top of a page in a fixed placement. Attitude Online is the online version of the print version of Attitude magazine. www.european-photography.com/labor/lab_vf_glo_e.shtml, The ability to think imaginatively and originally FEATURED ITEM: Arctic Cat M8000 Clutch Kit. Young and Rubicam Cross Culturalization model is used by advertising agency to categorize its audiences uses the MARS and MRS EARS techniques. They should all be optimised in terms of size for each device. Return With The Elixir return to the ordinary world with some wisdom, knowledge or something else gained from the adventure. The Frankfurt School theorised in the 1920s and 30s that the mass media acted to restrict and control audiences to the benefit of corporate capitalism and governments. it is therefore 1 of the 6 products that will DEFINITELY appear on the exam. Christopher Booker's The Seven Basic Plots is a long book detailing seven common narratives seen across books and across film. David Bordwell notes, 'any theme may appear in any genre' (Bordwell 1989) One could argue that no set of necessary and sufficient conditions can mark off genres from other sorts of groupings in ways that all experts or ordinary film-goers would find acceptable' Essentially, genre is hard to classify as pure. Approach To The Innermost Cave the most dangerous confrontation yet, perhaps the location of the treasure, or the object of the quest. Click the card to flip . They often include the need for lots of close ups of the artist and the artist will have a visual style which recurs across their work. Young people need constant surveillance and monitoring. Genres are agents of ideological closure; they limit the meaning potential of a given text e.g. She is always done up with nice hair, makeup and clothes, talks about baking, shopping etc He does not focus much on his appearance . \end{array} \\ All about GCSE & A-level Media Studies, to help students and teachers with key concepts, key words, theories and set texts. Minorities are grossly under-represented - the most heavily viewed videos on YouTube tend to come from white middle class males. en.wikipedia.org/wiki/Creativity, Generates and/or recognises how best practice and imaginative ideas can be applied to different situations. What does it suggest when Attitude name drop 3 celebrities in what it's proud of ? Julian McDougall suggests that in the online age it is getting harder to conceive a media audience as a stable, identifiable group. Marketing professional specialized in Digital Projects and Social Media strategy with high level of adaptation, learning and creativity. 17 in 102 studio films feature gay characters. How could you apply Gauntlett's identity theory? Areas of expertise: Sustainable tourism master plan, destination branding, marketing, effective destination promotion, capacity . Gerbner - Studied the effects of television on peoples perception of crime - linked to cultivation theory and 'mean world syndrome'. A-Level Media - Womans Ream - Industry. She adds, Genre may offer various emotional pleasures such as empathy and escapism. The internet is empowering for people who like to make things, share ideas, and learn together. The Voice-Over Authority: In moving image advertisements, male voices are used as voice-overs in commercials rather than females. Every text participates in one or several genres, there is no genreless text.. Chris Anderson The Long Tail; If you add up all the revenue from Niche market films the profit can be greater than or equal to the profit from one blockbuster or best-selling product. Kilbourne Suggests women are more often shown dismembered (just parts of their bodies shown), associated with products, shown as smaller than a man, engaged in various forms of ritualized subordination, prostrate or recumbent, bent or leaning back, infantilized (with finger coyly in their mouth, standing pigeon-toed, wearing little girl clothes, sucking on lollipops, etc.) While watchingTV, viewers want to be entertained. Hello!

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