Its not a phobia. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. ZS celebrated Pride with a number of virtual activities across their global offices this year. The DREAM Act and fight for equal pay are LGBTQ issues. As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. Bidens Border Disaster Isnt Incompetence. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. End of subject. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. LinkedIn sets this cookie for LinkedIn Ads ID syncing. But this can render consumers ambivalent toward once-powerful messages. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ brands during // after pride pic.twitter.com/qQ6DtSAznW. This cookie is set by GDPR Cookie Consent plugin. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. It doesnt care who your parents are. Want to view our regional site for Australia? But these are positive steps and should be recognized. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. | These cookies will be stored in your browser only with your consent. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. Want to view our regional site for New Zealand? During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. Videos. This cookie is set by GDPR Cookie Consent plugin. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. LONDON U.K. inflation eased for a second month in December, boosting confidence that the cost-of-living crisis has peaked. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Sure, its obviously still a marketing campaign. And how many are doing nothing, or even the opposite, behind closed doors? The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. Remember, Pride Month is not about your business. In 2021, companies once again got creative to celebrate Pride. Proven strategies and plays that actually help you do your job. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. June 1, 2021. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. However, if you would like to, you can change your cookie settings at any time. Records the default button state of the corresponding category & the status of CCPA. Native 5. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. GLAAD statement: "There can be no Pride if it is not intersectional". Try the Morning Bell and get the days most important news and commentary from a team committed to the truth in formats that respect your timeand your intelligence. This cookie is set by GDPR Cookie Consent plugin. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Another key part of Pride month is realizing theres still work to be done. 7 min read. Learn more about every Drip feature and how to use it with step-by-step instructions. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. Content Expert at teambuilding.com. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. By clicking Accept, you consent to the use of ALL the cookies. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. @DouglasKBlair Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Fortunately, its extremely easy to do that. So how can your campaign create an even greater impact in the community? Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. Its Intentional. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? You also have the option to opt-out of these cookies. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. / Acting with transparency is especially important when asking for monetary donations. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. Events dont need to be grandiose to be impactful. Maybe if enough people came out of the closet, gay kids would never feel dangerous. They want to know that your allyship is the real deal. pic.twitter.com/P3NDuoT7hH. It is a month to show support for the LGBTQ+ Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. Propel revenue growth while spending less time designing and managing emails. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Levis 2. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. Automate your marketing with best practice email and SMS workflows. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. (Photo: Justin Sullivan/Getty Images), Douglas Blair They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. Douglas Blair Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. Team building content expert. The spirit of Pride is needed this month and all year long. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push Build your lists and convert drive-by web traffic into customers. What do we know YouTube for? Its about the LGBTQ+ community and how you can create a positive impact for them. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Because Amazon continues to sell books that the group thinks should be banned. by Spike Jones, General Manager of Khoros Strategic Services | May 31, 2022. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. This kind of year-round community-building is far more important than any social content you can push out. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. Ever feel like the only difference between the New York Times and Washington Post is the name? Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. (Also, note how they respond to Instagram users in the comments on their post. Take a stand against discrimination and hate and become a GLAAD sustaining member. But opting out of some of these cookies may affect your browsing experience. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. We use cookies - to ensure that we give you the best experience on our website. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. And theres another aspect that works well here. Therefore, any argument which says differently is an immoral supremacist one. Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. Introduction. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. Send hyper-personalized messages that convert. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. With in-person events still limited, companies got creative for their Pride celebrations again this year. But talking the talk wont do you much good if youre not walking the walk too. Mavi 3. Acting Director, Bureau of Consumer Protection. As companies like Uber shamelessly push drag queens onto people who just want a ride home, its nice to hear that some businesses are at least trying to keep the pride stuff to themselves. Its not a one-and-done Pride Month situation. Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). As weve seen, you cant simply jump on a Pride Month bandwagon and expect an amazing response, because theres a major risk for backlash and more importantly, its important for your company to practice what it preaches. LinkedIn sets this cookie to remember a user's language setting. Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. Remember to include the url or headline of the article plus your name and town and/or state. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. Youre not scared. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. June is Pride Month where we celebrate inclusion and equality. Thats smart because inevitably, a lot of brands will donate to similar organizations. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. We have 30+ experiences to choose from, and thousands of five star reviews. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid.

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